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Encouraging Canadians to Shop Indie for the Holiday Season

Canadian Independent Booksellers Association (CIBA)

This original illustration and design project required a creative and collaborative approach.

The Project

The holiday season is a vital time for independent bookstores. The client’s goal was to create an eye-catching look for its campaign materials – one that would stand out amongst more traditional holiday graphics.

My Work - Andrew Newby

Finding the Right Tone

I presented the client with different styles of art for inspiration. Once I nailed down the look they wanted, I selected font pairings and a colour palette that would remind readers of contemporary book cover trends and incorporated hand-drawn illustrations for a one-of-a-kind touch.

Digital & Print

After agreeing on the art style, I then built out a comprehensive toolkit of campaign assets including posters, web banners, and social media graphics.

The Result

The final look was unique, playful, and modern with a touch of rebellion. The campaign graphics were used widely by the association and its members throughout the holiday season.

If you’re planning your next campaign and want a look that stands out from the crowd, give me a shout.

CIBA Holiday Campaign Design

Let’s Talk About Your Brand

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More Work

Browse other recent projects, or check out my lastest work on Instagram: @anewby.design

Trusted by Forward-Thinking Companies

I’m lucky to have collaborated with some truly innovative agencies, startups, and not-for-profits. Contact me to learn more about how I bring a creative touch to all projects, big or small.