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Canadian Independent Bookstore Day

Canadian Independent Booksellers Association (CIBA)

This layout and design project involved some unique problem-solving.

The Project

To promote Canadian Independent Bookstore Day, I adapted a custom illustration by Kellen Hatanaka into a collection of promo assets that would serve the client and its members.

My Work - Andrew Newby

Variety of Sizes

Kellen’s artwork was purpose-built for a “mix-and-match” approach. After selecting a colour palette and typography, I created individual campaign graphics. In-store posters utilized the full illustration, while others like social headers used isolated details to suit the space and create visual variety.

Intentional Design

Problem solving is a big part of graphic design: Instagram Stories require extra padding on the top and bottom, web banners must utilize horizontal space, etc. With some creativity, I made it all work for a campaign brand that was functional, cohesive, and engaging.

The Result

The client reported a huge increase in public awareness and independent bookstores across the country saw an increase in sales of almost 20% over the previous week because of the campaign.

If you have a graphic design project that requires creative problem solving, get in touch.

Artwork by Kellen Hatanaka

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More Work

Browse other recent projects, or check out my lastest work on Instagram: @anewby.design

Trusted by Forward-Thinking Companies

I’m lucky to have collaborated with some truly innovative agencies, startups, and not-for-profits. Contact me to learn more about how I bring a creative touch to all projects, big or small.